Levent Hatay Danışmanlık Kurumsal Hizmetler Ticaret A.S.

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.

VESTEL

Improved the positioning of VESTEL brand in Turkey. According to the Nielsen top-of-mind brand awareness study, Vestel was the seventh most recognized brand in Turkey in 2006.

Launched the B2B2C Vestel website (first in the sector) to sell Vestel products directly to consumers through the dealer network.

Implemented a new IT infrastructure to track retail sales on-line and to make quick management and campaign decisions.

At Vestel, managed the Turkish company and its 1.000 store network in one of the toughest periods for the sector against Far Eastern producers and Big-Box retailers and protected Vestel’s LCD market share leadership.

Created REGAL brand by clearly defining a different distribution network, pricing system and branding. Grew Regal brand to over 8 percent market share in white goods sector against formidable brands.

G2M

Conducted the re-branding of G2M brand (corporate and private label packaging).

Designed a new pricing structure for G2M’s 10.000 products to improve gross margins.

ALTINYILDIZ

Managed domestic sales, marketing, export marketing, and product development totaling 85 million US dollars per year at Altınyıldız.

AYGAZ

Introduced one of the first CRM (Database Marketing) efforts in Turkey and formed the customer database which included demographic and inventory information for over 450.000 Aygaz customers.