Sales and Marketing

• Establishing a sound marketing plan, brand positioning and periodic review is key to a successful business plan.
• Pricing is the most critical factor.  Customers often have “near-perfect” market information;  therefore, the pricing model should be innovative.
• For B2B sales, an empowered sales organization are critical in finalizing sales.  An advanced pricing system which is also aligned with the proper sales incentive program is key to higher gross margins and profitability.
• Alternative sales channels and sales models are possible with strong IT infrastructure.
• Advertising, media planning optimization and setting up a periodic review structure is key to effectively managing the least understood marketing Opex  item.